DONNA LAMAR
This week we got to meet Donna Lamar & Javier Castillo who have made a niche for themselves in the marketing and visual content industry!
Upon stalking her website , I could see what my professors were talking about regarding Donna Lamar's video content. It's got a certain quality to it, a certain mood. Love her short films & documentaries - be sure to check out Paper & Walking Drawings (my favs).
I was early to class for Donna Lamar, which gave me the opportunity to introduce myself to her, which was great. She seemed like a very introverted and chill person - the opposite of loud and obnoxious - that was my first impression of her. Javier Castillo embodied a similar vibe. They seem low key yet have phenomenal work to their name. Donna also loves to surf! And for some reason, I take an instant liking to people who surf!
Once the session began, we had the opportunity to watch Donna's new short film based off a poem - which I would describe as sassy yet melancholic - being from India, I could somewhat relate to the mood of her film.
However, perhaps a crucial take away from the session IMO were the video presentation tips which we are to use for our own team's video for the final presentation at LMU.
The tips are as follows:
- Clarity of Communication/Concept
- Originality of Content
- Financial Feasibility
- Informational & Evokes Emotion
- Social Media Currency - better be high!
I found it quiet interesting that the less budget you have, the more creative you can be - because there is less pressure to come up with something great and nobody is holding you by the neck. We also learnt about account led agencies and creatively led agencies and how creatively led agencies can be more competitive and demanding!
My top take-away however from the session is, however, Donna's tip:
'Work with people who are similarly creative' - or as I'd like to call it 'Let your vibe attract your tribe'.