Pitch Day @ Dollar Shave Club

The much awaited moment of my M-School Journey this semester just happened this Monday - Our Dollar Shave Club pitch event, where we pitch our Marketing for Good Project ideas to a special panel of Dollar Shave Club employees and none other than THE BOSS - Michael Dubin himself in flesh and blood, for funding to kickstart our project ideas.

This pitch couldn't have come at a worse time - all of my teammates were out of town that weekend with two of them going through serious family issues. Furthermore, the idea we had been working on for the past couple of weeks just got shot down due to implementation and measurement difficulties arising out of LMU's logistics. 

Let me start off by introducing my team : Team Water

We were first in line to present (which depending on the kind of person you are.. could be a great news or not so great). I was nervous. The lack of sleep studying for my finance mid-term which was on the same day had me down copious amounts of coffee which almost always makes me jittery.

And in no time, we had to take up the stage to present! We went on to talk about our project - which is based on conservation of water. Water Conservation is not an interesting topic to most people, despite it's crucial nature - Life wouldn't exist without water. Not you, not me, not anyone you know, your pet, roses, video games, candy - nada. Does that give you the chills? Are you still indifferent?

If you are still mostly indifferent - then that's fine. You're only human - in order words, humans are a creature of habit and are simply lazy to take action when it involves making notable changes in their lifestyle. Just like how they tell themselves that they're going to gym the next day but more often than not, end up skipping it. 

Which is why team water has the perfect solution! One which doesn't require you to make any changes to your lifestyle at all - but you still get to play superhero and conserve water. 

And the solution looks like this.

A mason jar.... you can fill it with anything you like! Coins that you have laying around, beer caps, sand from the beach, old aquarium gravel, you name it!

I know you might be scratching your heads right now, but this is how it works...

Find a mason jar - just rinse out the jar your pasta sauce came in, if you don't already have one laying around - and fill it up with anything you like ( anything is fine as long as it doesn't decompose).  Now what?

Place the jar in the water tank of your toilet and save water with every flush! And how much water do you ask? It adds up to around 450 gallons of water per person a year for every 26oz jar dropped! Enough water for a person to survive off of for a year.

Talk about the tiniest action causing a huge impact. And it only takes one drop of a mason jar!

Or a brick - if you want to do it the old fashioned way which may discolor the water, dissolve over time, or even break your toilet, who knows! Or make it personalized, like the stuff you put in your mason jar. Because we believe that everything that goes in your home must be creative, aesthetic and personalized - and with a mason jar, this can be easily achieved. 

Save the planet - one jar drop at a time. Because #everydropcounts .

I thought we did a pretty decent job given the last minute change of plans and prep! And although we didn't make our full ask, and the competitive nature in me was a little bummed knowing that the Banana Bread Team and MyCycle Team made more than we did, I think $500 is more than enough for us to make an impact on at least 140 people with a tangible product and many more through social media, which was our goal!

I am thankful for the experience - this was my first pitch event EVER and it was at DSC! Which is a pretty sweet deal. And the feedback we received was the most valuable as this is a learning experience - and I got to understand what impresses people the most and what they lookout for. 

BIG THANKS TO DOLLAR SHAVE CLUB FOR HOSTING US FOR OUR PITCH EVENT! And of course the razors and the pizza too :)

Update: We visited Dollar Shave Club again and learnt lots about their own in-house marketing agency/team! We learnt about the benefits of having marketing vertically integration as opposed to outsourcing it to an ad agency and saw a lot more DSC ads - all of which I found exceptional!

Here's one that I love and is relatively less known:

And as always, thank you DSC for letting us take some goodies - I am definitely subscribing the following year for my boyfriend. I like him better clean shaven!