RAPP
Media Planner - AAA Auto Insurance account
Ownership of all monthly deliverables including media plans, calendars, and digital media leads forecasts for 10 US markets of AAA Auto Insurance.
Annual planning of budgets, allocation, and forecasts for the coming year and creating an annual version for projections and guidelines.
Leading calls independently with the client (AAA) and partners (Assembly, Converge, KERN) to give weekly updates, and discuss monthly forecasts and yearly planning discussions.
Analytical and detail-oriented work with the use of Excel, Tableau, and syndicated research tools such as Simmons MRI.
