A LOVE SONG

In the spirit of Valentine's Day, let's talk about love. If anyone truly deserves our love, and all of our love - each and every single one of our's - then it has to be our planet! Our existence and survival would have simply not been possible without it and so, our planet must be celebrated!

This campaign by the Climate Coalition, comprising of over 100 UK based climate-related organizations, aims to send that message across.. 

The video is a poetic narrative of everything that we love about the planet and take for granted, which eventually breaks into a song, a love song.

The most obvious strength of the campaign is that the visuals are stunning and the narrators are well-known and respected. The narrative itself is beautifully executed. 

It targets a wide audience, at a time when the climate change conversation is extremely crucial, yet ridiculed by startling number of individuals who are hold true power to make a difference with regard to the issue.

Engagement is key and the more people that engage, the more people that become aware and most importantly, the more people that take action - the better our chances of survival. And that is exactly this campaign's objective.