Wendy's + Sriracha

I've never been to Wendy's or know much about their food - I assume they are just like every other fast food chain in the USA. However, I do know plenty of Sriracha addicts - my boyfriend being one of them. To those who don't know, Sriracha addicts are just like ketchup addicts, except magnified ten fold. They want Sriracha on literally everything - their eggs, chips, pho, may be even ice-cream, who knows!

Which is why I think these series of videos on Youtube (I haven't posted them all there as there are too many of them - feel free to go check it out!) is a job well done, because they really understand the Sriracha lover! They have nailed their target customer and truly understand what that target customer wants - which is Sriracha in literally everything.

Whether Wendy's truly speaks Sriracha is something I cannot tell before trying them out, but my boyfriend looked wildly interested when I was watching their Sriracha ads.