Gopro Hero5

Go Pro came out with this new ad for the Hero5.  It is made using scenic, beautiful GoPro shots which is an appropriate way to create an ad video for a camera company - using their own cameras! It adds a personal touch and brings out a flavor about what the product is all about.

The fun music and a leisurely, adventurous vibe of the video is an accurate portrayal of what the brand/product is and what it stands for.  GoPros are usually used when embarking on a leisurely adventure - regular iPhone cameras are inconvenient during these times and so are heavy old DSLRs. 

The ad also takes on an interesting personality as nature and adventure are interesting endeavors. At this point of time, there aren't too many brands that play-off these aspects - the only other brands that come to mind who have adopted a similar approach are The North Face and Redbull.  So, there is still plenty of room to play with here!