What's Burger King going to be this Halloween?

McDonald's.  Because that's the scariest thing BK can think of - it's lead competitor.

I love BK for how they try to collaborate and poke fun around McDonald's in the most creative, non-offense, yet persuasive way. 

This stuff is seriously attention grabbing - people are not going to forget this immediately and move on with their day. It demands more than a quick glance!

It was funny to watch people wonder if it was actually BK or McDonald's.... That's what a Halloween Costume done right looks like!

Also, what I love about this is: it doesn't seem like it took a lot of money to make the costume itself and the promotional packaging materials! The most effective use of money to target and grab the attention of a good size of people during the festive season seems to be what BK was going for. 

And on that note...

Have a Spooky Halloween everyone! Stay clear of the clowns.