Universal McCann

Our session at UM was great - they are wonderful hosts and treated us to a nice meal of salads and pizza! So before I begin, thanks UM!

UM in Los Angeles is at a great location - right by LACMA. They primarily handle the SONY account - including SONY Theatrical, Media, Electronics and Content (I was so thrilled to know they were involved in Breaking Bad).

We talked a lot about the marketing world today. I was surprised to learn that the average attention span of a human being is 8 seconds - lower than that of a goldfish (9 seconds). So we were told how important it is to grab someone's attention and convey the message in as little time as possible!

In today's world, people spend more time on media than on sleep. The internet culture is here. Media sparks conversation and great marketing is synonymous with great conversation.  We learnt how essential it is to have a media strategy to effectively navigate towards achieving your objectives through the use of media.