Team One

We're at Team One this week! Some of their clients include Lexus, Haagen Dazs, 2K, Ritz-Carlton, Marriott, HSBC and more. But it seems like they mostly do a ton of Lexus stuff! 

Team One identifies themselves as working with 'remarkable' brands and to move people with 'remarkable' ideas. A remarkable brand isn't driven by status or mass appeal - they strive for the unique, as this is what truly excites people.

Our speaker at Team One is Chris Graves - who is the Chief Creative Officer. 

Here's a fun picture I found of him on Twitter.. GoT reference on point.

Before we move on to how the session went, can we talk about food? 

Team One knows how to spoil their guests..

I had skipped my lunch before the session as I had been running around all day working and this was such a treat! Team One knows how to do a quality cheese, cracker and fruit platter. Thank you TeamOneLA for being a great host!

Now that I've gotten the most important part (my stomach growling) out of the way, let's talk about the session.

The session was one of my favorites so far! Chris Graves is such a captivating speaker and he talked about several successful marketing campaigns that centered around water - the primary focus of my team's Marketing for Good project. 

Gave me the chills..

The video above says so much about the positive impact marketing could have on the world that we live in - it's not always about buying a product but goes way beyond that. It gave me goosebumps on how marketing can stir change - and how I could have a part in it. This is the kind of stuff I want to be involved in.

Here's another innovative initiative to provide clean drinking water from air humidity in Peru:

We also got an incredible opportunity to meet with the creatives in TeamOne to discuss our project briefs! We learnt time and time again that the best briefs are the ones that carry simplicity, clarity and creation.

What the world needs currently is creativity & innovation. Be it marketing, or elsewhere, everybody needs to be a creative problem solver - this deeply resonates with me and is what I will take away with my session @TeamOneLA.

Marketing is a business of influence and moving people with remarkable ideas is how you add value to the world!